Facebook Live Video Platform

Facebook has a live video platform, allowing you to use video to livestream and interact with viewers. You can run a Facebook Live inside of a group, on your business page, or on your personal wall. Unless you have a huge following on your page or group, expect to get …

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Surprises For Strategies

The oil industry holds relatively few surprises for strategists. Things change, of course, sometimes dramatically, but in relatively predictable ways. Planners know, for instance, that global supply will rise and fall as geopolitical forces play out and new resources are discovered and exploited. They know that demand will rise and …

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Process For Sales

How to improve your processes and make your workflow more efficient. Now I’d like to talk about a process that deserves special attention – sales. When you think about it, that’s what sales are – a process just like any other. There’s no magic or any secrets that industry …

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Selling to Groups

When you are making a presentation to a group of people, be aware that you should still sell to them individually, not just as a group. Since walking into a roomful of people doesn’t give me the chance to find out everybody’s favorite mode of thinking so easily …

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Be Ready to Fail

Finally, and perhaps most importantly, we need to be ready to fail. Psychologist knew that for real learning to occur, people had to come face-to-face with failure. Expectation failure theory suggests that when our tried-and-true behaviors don't work, then (and perhaps only then) do we rethink the problem and come …

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You Can’t Be Perfect All The Time

It’s not uncommon these days to hear people talk about their “personal brands,” but sometimes I’m not sure they really know what a brand is. Certainly a lot of business people don’t. In fact, according to a recent Ipsos Reid survey of 1,200 business owners, more …

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A Brief Note On Legal Jargon

It’s virtually impossible to write a book about legal issues without occasionally using some technical legal language. I’ll do my best to avoid jargon, but whenever I do introduce a new legal term, I’ll put it in italics and include a user-friendly explanation. From high-level onsite SEO …

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