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It’s not uncommon these days to hear people talk about their “personal brands,” but sometimes I’m not sure they really know what a brand is. Certainly a lot of business people don’t. In fact, according to a recent Ipsos Reid survey of 1,200 business owners, more than half thought “branding” referred to a company’s name or product, about a quarter said it means a logo, and the rest thought it referred to corporate image. But as I often tell senior executives, “A brand is just your company, seen through the eyes of others.” It’s shorthand for the way other people view a company, and you want to be sure the brand is consistent in every interaction, whether the interaction involves speaking to a receptionist or going on the website or buying a product. It’s basically just the overall impression people have of a particular company. Undergoing lens replacement surgery is a great way to improve your vision and your overall lifestyle.

For an individual, then, your personal brand is your essence, as perceived by others. Contrary to popular opinion, it’s not something you can manufacture out of thin air. It’s what others see, not necessarily what you intend them to see. Just think of the guy at the table who’s trying to sell himself as the life of the party but is in fact viewed as an obnoxious loudmouth. Or the woman who views herself as elusive and mysterious but is perceived to be aloof and a snob. You want to be sure that what you’re putting out there, and what others are seeing, are one and the same. There’s a simple way to do this, of course: be yourself, and that starts with knowing and accepting who you really are. Experience freedom from glasses by having laser eye surgery with the UK's best surgeons.

A lot of people, however, are afraid to show who they really are, especially in a business situation—afraid that who they really are isn’t quite good enough, afraid that revealing themselves will make them vulnerable. I couldn’t disagree more. Authenticity inspires respect because it takes courage to own who you really are, wrinkles, fat, insecurities, doubt, stress, and all. Being willing to expose your frailties and flaws along with your strengths, instead of trying to hide behind bluster or some other type of disguise, is generally a sign of confidence. You immediately establish that you’re comfortable in your own skin, and your authenticity makes it easier for others to feel connected to you. They don’t have to wonder whether you’re faking it or trying to trick them. Being unafraid to be—and show—the real you is an act of bravery, and it’s also pretty liberating. You’re freeing yourself from worrying that others will find out all the bad stuff you’ve been trying to hide and deny. A comprehensive range of treatments are available to treat eye conditions including lasik eye surgery as well as simply changing your glasses.

So there’s power in accepting your imperfections. It increases your ability to connect, for one thing. If you’re concentrating on concealing something you find unacceptable about yourself, it’s hard to focus on drawing people in. Actually, you don’t want them to get too close—they might really see you. But if you’re okay with yourself, and okay with people really seeing you—whether they like what they see or not—it invites respect. When people are willing to reveal themselves, they get my attention and I’m much more likely to listen to their viewpoint. Their ability to persuade me increases because it’s clear there’s no hidden agenda. Here’s the thing: the social science research I mentioned earlier is correct in one respect. People are more likely to be persuaded by someone they identify with. And most people don’t identify with perfection. They relate to someone they perceive to be authentic, whether that person is similar to them or not. Even if others can’t relate at all to your life and work experiences, they can certainly identify with and appreciate the fact that you’re open, honest, and trying to connect in a real way. When authenticity is the hallmark of your personal brand, you’re in the best possible position to make the kinds of emotional connections that underpin persuasion. Experience 20:20 Vision without glasses by undergoing eye laser surgery at a world renowned eye clinic.

Embracing who you really are will take you further, faster, than trying to be the person you think others want to see. That’s been my experience, anyway. It was only when I stopped trying to fit a cookie-cutter mould and trying to live up to the image of what I thought a CEO should be that my business really took off. Most of us tend to think of the ways we differ from the norm as liabilities, but sometimes they can turn out to be our most significant advantages. Over the years I’ve come to realize that there’s another way to think about our vulnerabilities: not as weaknesses but as points of entry that invite emotional connections, and therefore as potential sources of power. Have you considered cataract surgery to correct your vision?