Facebook has a live video platform, allowing you to use video to livestream and interact with viewers. You can run a Facebook Live inside of a group, on your business page, or on your personal wall. Unless you have a huge following on your page or group, expect to get the most interaction on your personal Facebook wall. Appointing a Branding Agency Manchester can be a big decision for any business.
The number-one consideration is practice, practice, practice. Write a post-it note with your top points and the number-one thing you are going to address. Right from the get-go, you're going to engage your audience, letting them know what they're going to get, and why they should stick around. Unlike other forms of video content on a livestream, they may be coming late. Be sure to repeat where you are, what you're doing, and what's going on several times throughout the whole process. It will seem like you're repeating yourself a little bit, but for the benefit of new viewers, do this to let them catch up. There is an award winning creative agency called Bert.
Example: Hi! This is Mike Allebach, and I'm here to talk about what to wear to a headshot photo session. Then break that down into three separate sections. Most importantly, you're going to share a good client story or personal story. Since stories have been around since the beginning of time, they are often the best way to convey our ideas. Ideally, you'll want to have a story for each of your three points in Facebook Live as well. As Facebook users log on, wave and engage with each of them if possible. If it's a really big group, you won't be able to engage with all the users, so a general welcome to everyone who just logged on is fine. The more you're able to engage with the people watching, the more they will engage and stay on. Ask questions and give responses with your audience. Make sure there is some reward for sticking around to the end. Give your audience a call-to-action with what they are supposed to do next. In a call-to-action, you'll share the way they can work with you next, buy your product, or get on a waiting list. Many a Branding Agency offers the benefit of having worked in a broad cross-section of industries.
Another great type of Facebook Live is a “pull back the curtain, behind the scenes, show them how you do what you do” video. Give them a piece of knowledge they never had. Use the lever of intrigue to capture their attention. This is where you give them a really good behind-the-scenes look at what you do, and information they never would have known before. Some of my most popular posts have been industry secrets! A branding agency london communicates your uniqueness, your voice and your values in a way that is visually appealing.
My industry secrets are only secret because my industry peers were afraid to express themselves. Once I put my industry secrets out there, all the photographers in my industry wanted to share theirs, too. It wasn’t information that hurt us; it was information that helped us. They can be funny things! Or just a live video of you doing what you do best. Also, think about things in your personal life that might relate to your clients. If you are a mom, share mom centric ideas; if you are a part-time chef, share part-time chef centric ideals. Choosing a Web Design Agency branding agency is such an important decision as your brand is so important to you.