Your purpose story is fundamental to who you are as a person, at your core, and what you want others to believe about you. It’s about how and why you want to make meaning in the world. But it’s also a universal story that everyone can relate to …

You know you need to market your Hull business but what does marketing really mean? And who does what? Often, businesses aren't sure where to start.

If you're in this situation, maybe its time to take a look at the Hull marketing agencies out there.

But where do you start …

Facebook has a live video platform, allowing you to use video to livestream and interact with viewers. You can run a Facebook Live inside of a group, on your business page, or on your personal wall. Unless you have a huge following on your page or group, expect to get …

Influence via expertise is another common form of influence, often wielded by individuals with a particular type and level of knowledge or skill: i.e. doctors, professors, academics, and so on. An expert possesses a high level of capability, and their status as an expert may be established a variety …

Just because luck is an attribution of random chance does not mean that we don’t try to have a say in the matter. For many who believe in luck, it is not merely some inherent quality that you either benefit from or don’t, but is actually something which …

As someone who puts a good amount of focus on the task of spreading positive energy in her life, I often ask myself the question, is trying to care more good for me? Is it safe? Is it healthy? When someone in my circle whom I care about is suffering …

The oil industry holds relatively few surprises for strategists. Things change, of course, sometimes dramatically, but in relatively predictable ways. Planners know, for instance, that global supply will rise and fall as geopolitical forces play out and new resources are discovered and exploited. They know that demand will rise and …

That research into neurodegeneration is still desperately needed, after several decades of intense study, may be disappointing, but it should not surprise us. The average human brain is thought to contain around 80 billion neurons, plus similar numbers of various other cells—known as glia—whose functions are only starting …

But might I suggest that the real challenge to homeschooling bravely isn’t the homeschooling—the curriculum, the neverending to-do lists, or the imperfect people? The real challenge is finding your vision and passion for it and then firmly grabbing hold of that vision so the shaky days don’t …

Let’s say you go to the doctor with a bad cold or a case of bronchitis, which is almost always caused by a virus. The doctor tells you that no drug can get rid of what you already have, but he may then write you a prescription for an …

How to improve your processes and make your workflow more efficient. Now I’d like to talk about a process that deserves special attention – sales. When you think about it, that’s what sales are – a process just like any other. There’s no magic or any secrets that industry …

When you are making a presentation to a group of people, be aware that you should still sell to them individually, not just as a group. Since walking into a roomful of people doesn’t give me the chance to find out everybody’s favorite mode of thinking so easily …

I think of go-to-ism as the way of the go-to person, which results in an upward spiral of mutually reinforcing real influence and mutual value-adding in every one of your working relationships. When you have people like that Disney housekeeper at every level of the organization, working behind the scenes …

When you think of someone who is successful, or who has ‘made it,’ what thoughts tend to come to mind? If you need to take time right now to contemplate, please do so. Think of someone in your life who has really made it. This person has reached the pinnacle …

Finally, and perhaps most importantly, we need to be ready to fail. Psychologist knew that for real learning to occur, people had to come face-to-face with failure. Expectation failure theory suggests that when our tried-and-true behaviors don't work, then (and perhaps only then) do we rethink the problem and come …

It’s not uncommon these days to hear people talk about their “personal brands,” but sometimes I’m not sure they really know what a brand is. Certainly a lot of business people don’t. In fact, according to a recent Ipsos Reid survey of 1,200 business owners, more …

It’s virtually impossible to write a book about legal issues without occasionally using some technical legal language. I’ll do my best to avoid jargon, but whenever I do introduce a new legal term, I’ll put it in italics and include a user-friendly explanation. From high-level onsite SEO …

Now that we’ve talked about the definition of ritual as we will use it in these paragraphs, let’s spend a few minutes discussing why rituals work. One reason that rituals are so commonly used for a variety of purposes is that they help us feel more in control …

A child who experiences optimal development learns the value of respect by example. Adults model respectful behavior by being attuned to their children and meeting their needs. After all, few people would expect a newborn baby to stop crying on his own without being fed, changed, held, or rocked. Nor …

Do you want to know what is worse than being dependent? Being independent, because it is a constant attempt not to be dependent. Commit yourself wholly to your partner. By ‘commitment’ I don’t mean sterile, dutiful faithfulness. Maybe you have been together for what feels like an eternity, but …

Habits are automated actions, they come naturally and we don’t really have any say so in how they operate. Well, in most cases. Smoking is a habit; most addicts don’t consciously know when they are lighting up a cigarette. Brushing your teeth is a habit, there’s a …